Clothing Brand Visual identity

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Project overview

We worked with a Karachi-based fashion brand to design a bold yet elegant visual identity. The goal was to develop a consistent brand image that worked across packaging, tags, Instagram, and marketing materials. By using thoughtful colors, typography, and iconography, we helped the brand connect with the modern audience while honoring its cultural essence.

Challenges & constraints

We worked with a Karachi-based fashion brand to design a bold yet elegant visual identity. The goal was to develop a consistent brand image that worked across packaging, tags, Instagram, and marketing materials. By using thoughtful colors, typography, and iconography, we helped the brand connect with the modern audience while honoring its cultural essence.

Projects solution

Our creative team started with a discovery session to understand the brand’s personality. From there, we created mood boards, sketches, and refined concepts. 

Once the brand identity was finalized—including a custom logo, color system, and typography—we extended it to print and social templates. The result was a polished brand that immediately stood out in the local fashion scene and helped increase engagement both online and in-store.

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We offer logo design, brand colors, typography, social templates, and packaging designs.

Yes! We love working with small brands and helping them scale.

Project Name

Clothing Brand Visual Identity

Category

Branding & Identity

Clients

Areeba Sultan – Karachi, Pakistan

Date

10 March, 2025

Duration

2 Months

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